Over the past several decades, the number of overweight individuals has increased dramatically. The Dutch government promotes healthy lifestyle agreements and formulated goals. In the Coalition Agreement, many civil society organizations agreed to set aside €60 million each year for prevention. They are enshrined in the National Prevention Agreement.
National Prevention Agreement 2040
From 50% to 38% of adults
A smoke-free generation
Less alcohol consumption
From 9% to 5% excessive alcohol consumption
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Fewer people overweight
About 52% of the Dutch population is overweight. This should go to 38% by 2040. To achieve this, the central government wants a healthier everyday environment. Some measures include:
Reduce VAT on fruits and vegetables from 9% to 0%
Higher taxes on soft drinks and beer
A sugar tax
Agreements with producers on healthier food
Broadening prevention approaches to include mental health.
In addition to attention to physical health, additional measures are needed for mental health. The corona crisis of the last 2 years has led to more burnout symptoms, loneliness, depression and sleep problems. The development of the prevention approach therefore includes an approach to a mentally healthy Netherlands.
More sports and exercise.
Enough exercise helps to reduce the risks of both physical and mental health problems. At this moment 53% of the Dutch population exercises enough to meet the ‘exercise standard’: at least 150 minutes of active exercise per week. For example, walking, cycling, or strength training. The goal for 2040 is that 75% of the Dutch population will meet this standard.
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